In 2025, one of the most striking naming trends is the resurgence of so-called “grandparent names”—vintage monikers that were popular in the early to mid-20th century but fell out of favor in recent decades. Names like Harold, Mildred, Eugene, and Agnes are making a surprising comeback, particularly among millennial and Gen Z parents who are drawn to their old-world charm and perceived authenticity.
Sociologists attribute this trend to a broader cultural nostalgia movement, fueled in part by the instability of modern life. With rapid technological change, economic uncertainty, and global tensions, many people are seeking comfort in the familiar. Names that evoke a simpler, bygone era provide a sense of continuity and tradition. Data from national birth registries in the U.S., U.K., and Australia show a 30% increase in such names compared to five years ago.
But this revival isn’t just about sentimentality—it’s also a reaction against the ultra-modern, invented names that dominated the early 2020s. Parents today are increasingly wary of names that feel too trendy or gimmicky, fearing their children might outgrow them. A 2025 survey by the Global Naming Institute found that 62% of new parents prioritize “timelessness” over uniqueness when selecting a name, a significant shift from previous years.
Interestingly, the trend isn’t limited to Western countries. In Japan, traditional names like Hiroshi and Yumiko are seeing renewed interest, while in France, old-fashioned names such as Marcel and Colette are rising in popularity. Even in tech-savvy regions like Scandinavia, where futuristic names had been the norm, there’s a growing appreciation for classic Nordic names like Ingrid and Björn.
However, the revival hasn’t been without controversy. Some critics argue that many of these names carry outdated cultural baggage. For example, names like Clarence or Gertrude may evoke stereotypes of rigidity or dullness, potentially subjecting children to teasing. Others point out that the trend is largely driven by affluent urbanites, raising questions about cultural appropriation when non-white families adopt historically white names. Despite these debates, the grandparent-name wave shows no signs of slowing down, proving that the past still holds a powerful grip on the present.
